You have mere seconds to make a first impression. When you’re promoting your organization or business with commercial video, how do you make sure your signal breaks through the noise, or makes a dent in shrinking attention spans? And how do you make sure those precious seconds entice someone to learn more, instead of reaching for the remote or clicking to another tab?
People are hard-wired for stories, especially when those stories are told visually. Those visuals can be more memorable, and are capable of imparting knowledge faster than stills or text. The right story can lead to a shift in mindset, which in turn leads to engagement and action.
The team at 24Frames knows you have a compelling story that deserves to be seen and heard. But it needs to be the right story, told the right way. What matters to you may not be what resonates with a potential client, because it doesn’t address their needs. That’s why we personalize the problem and the solution alike so your viewer is drawn into the story. That leaves them invested in the outcome, and lets them see themselves as part of the solution.
However, there’s a catch. Commercial video needs to get the details right. That means optimizing your message for the different media — broadcast, social, and web — in which it will be seen. It’s just as important to put each element of the process, from sound and visuals to storyboarding, color grading, and editing, in service to the story. Your high-end product or service deserves video that reflects the quality you offer.
End of the Tunnel
With everything going on in our country in 2020, one word can be used to sum it up: PAIN. Pain from isolation Pain from job loss/lack of work. Pain from the bad stuff we see on the news. Pain from a physical illness. I hope the message in this commercial is a candle in the darkness for those suffering with a chronic illness. The Institute of Natural Health is a place that will be relentless in their pursuit to finding you the science-based answers you need for healing.
Based out of RedBud, IL, UltraSite is a company that creates outdoor recreational products such as: picnic tables, park benches, grills and trash receptacles. UltraSite wanted a video that showed their manufacturing process in small-town America, as well as families enjoying "LIfe's Intermissions", the company tagline. 24Frames was hired to write, shoot and edit this commercial masterpiece.
Dazzle Home Staging
This company wanted a video produced to show what customers can expect when they transform a home. Linda, the owner, narrates via Teleprompter (which takes some coaching) on how Dazzle sets their homes apart from the competition. This video was scripted in advance, and shot in 1-day. The house staging was re-staged for the purpose of the video production.
Rochelle Maples Photography Promotional
Rochelle hired 24Frames to tell her story of why she is the perfect wedding photographer for her clients. She wanted a video that showed some behind-the-scenes of her on the job and how she interacts with her clients. We followed her on a styled shoot and used a fly-on-the-wall approach to document her process. The intro and outro were produced to give the video a polished look. Rochelle's voice narrates the piece.