• 24Frames, Inc.

Behind the Scenes of a Narrative Video: ACS St. Louis, Hope Lodge

Updated: Oct 29, 2019

What goes into a narrative video shoot? 24 Frames takes you behind the scenes of a recent shoot for a St. Louis nonprofit organization for an inside look.

Once in a great while you find yourself working on a project that sums up all the challenges and joys of your craft at once. That’s exactly where we found ourselves on a recent project for the American Cancer Society of St. Louis. Here’s a no-holds-barred look behind the scenes at a recent 24Frames narrative video.

The Client

We’ve had the privilege of working with the American Cancer Society of St. Louis in years past, telling the story of the American Cancer Society Hope Lodge of St. Louis. The Hope Lodge offers cancer patients and their caregivers much more than a place to stay; it’s a nurturing environment in which community and quiet reflection alike are supported during treatment, and where emotional needs are catered to as attentively as medical care.

The Process

When we shot their 2018 gala video, we showed how the Lodge helped an individual and his family. This year, the ACS wanted to tell the story of the Hope Lodge from another angle: how might we show what would life without Hope Lodge would be like? We decided to approach the story as a before-and-after to highlight the difference.

Writing started in June of 2019. Locations were chosen and scouted, with principal shooting taking place during July and August at a hospital, a small festival taking place in St. Louis, in a residential setting, and finally, at the Hope Lodge itself. Our customary crew was augmented by hired talent.

Challenges, Accepted

Any project comes with challenges, and this one was no exception. However, you learn something when you’ve been shooting for 17 years — not least that each challenge, when approached right, presents opportunities.


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