Why We Didn’t Lead With the New ER Features Most organizations start a video the same way: They list what they do. They highlight what’s new. They explain the features. And honestly, that instinct makes sense. One of our recent clients came to us with a clear idea for their annual gala video. They wanted to talk about the new Emergency Room features being built—upgrades, capabilities, equipment, space. All important. But we asked the question that changes everything: What wil

We just delivered the 2025 Tarlton Annual Review, and I thought you might enjoy the “how it was made” angle.

Project Overview : Have you ever faced a daunting challenge that seemed insurmountable, casting a shadow over your life for years? The...