A behind-the-scenes look at the lighting, storyboarding, and AI-assisted finishing behind the final day of our holiday campaign shoot.

Christmas in September means winter coats in 95-degree weather, filming around real shoppers, and finding a way to make a Christmas tree glow at 6 p.m. Here’s a peek at our first shoot day.

What looks ordinary behind the scenes becomes intentional through the camera. See how framing, lighting and composition transformed the view during a Pace Properties shoot.

A childhood memory of a father humming “Silent Night,” six script rewrites, voiceover, music, and sound design helped turn one creative spark into a complete story.

Josh Lorenz wanted more than a polished sales video. See how JetCEO’s brand story rekindled relationships, created referrals, and energized future marketing.

The beginning of a video has one job: give people a reason to keep watching. Here is how the opening of a church welcome video was built around a question the audience could immediately connect with.

See how thoughtful planning, creative camera angles, and real reactions turned a simple backyard Slip ’N Slide into an energetic social media video that holds attention.

Same chords. Different experience. This post explains how video shapes perception through lighting, location, sound, pacing, and story — and why those creative choices can change how people experience your brand.

Importance of Broll The importance of b-roll becomes clear when you realize that talking heads carry the message, but b-roll helps the audience believe it. That is one of the biggest things businesses miss when planning a video. They think the whole video is about what someone says on camera. And yes, the message matters. A lot. But if the viewer only sees a person sitting in a chair for two minutes, the video can start to feel flat. Even if the words are strong. That is wher

Video Shapes Perception Video Shapes PerceptionSame message. Same room. Same person. Completely different perception. That is the power of video. Video shapes perception before the viewer ever decides whether they trust your business. A business can say the right words, but the way those words are presented changes how people feel about the company behind them. That does not mean every video needs to look like a national commercial. It does mean the quality of the video sends

When watching an interview, the viewer’s attention should rest on the speaker and their message, not on distracting elements in the background or awkward lighting. A strong interview setup does more than make someone look good. It guides the viewer’s focus, making the speaker the clear center of attention. This clarity builds professionalism and credibility, allowing the audience to absorb the message fully and trust the authority behind it.

Good Shepherd Lutheran Church At 24Frames, Inc., we believe the strongest videos begin with a clear purpose. This project was not about creating something flashy or overly polished for the sake of appearance. It was about helping pastors speak honestly into a struggle almost everyone understands. People are tired. They are busy. They are chasing things that do not satisfy. And underneath all of it is a deeper need for the peace and rest that are found only in Christ. That tru

Professional headshot of a smiling woman with short light brown hair, wearing a textured blue jacket, black top, and gold jewelry, against a teal blurred background.

Sully's Story Why We Didn’t Lead With the New ER Features Most organizations start a video the same way: They list what they do. They highlight what’s new. They explain the features. And honestly, that instinct makes sense. One of our recent clients came to us with a clear idea for their annual gala video. They wanted to talk about the new Emergency Room features being built—upgrades, capabilities, equipment, space. All important. But we asked the question that changes everyt

We just delivered the 2025 Tarlton Annual Review, and I thought you might enjoy the “how it was made” angle.

From Dirt to Steel, Fleets, Furniture & Faith: My 2025 in 120 Seconds Every year, I like to pause, look back, and ask a simple question: “Where did my camera take me this year, and who trusted me with their story?” 2025 Reel That’s what this new 120-second reel is about. It’s not a full recap of every project. It’s a quick highlight of the work that stuck with me in 2025 – the kind of shoots you still think about when the gear is packed and the lights are off. 1. Steel-to-Sky

Review from Mimi Marler Celebrating a Creative Collaboration: 24Frames, Inc & Playcore Project Overview: Since 2019, our journey with Playcore has been nothing short of extraordinary. What started as a single project has evolved into a long-standing partnership that has spanned across the country, capturing the essence of Playcore’s diverse and impactful brands. Recent Project Collaborations:  UltraSite Brand Video UltraSite Product Videos UltraSite Catalog Photography Natio

The Metaphorical Race: American Cancer Society Project Overview: Have you ever faced a daunting challenge that seemed insurmountable, casting a shadow over your life for years? The American Cancer Society (ACS) gala introductory video delves into the theme of overcoming such monumental obstacles. Crafted to set the tone for the event and ignite anticipation among the guests, the video is a testament to the power of resilience and hope. Its impactful storytelling, drawn from

Madison County-BTS Project Overview: The Madison County Clerk, Linda Andreas, reached out to me to create a video to recruit more election judges in Madison County, IL. I was excited about this opportunity to support the community and contribute to the democratic process.   Challenges: There's been a decline in election judge volunteers, which poses a challenge for the county as it tries to keep up with the growing number of voters. More volunteers are needed to set up, mon

A TV Commercial for the Institute of Natural Health in St. Louis, MO INH (Extended Cut) I’m thrilled to share with you a behind-the-scenes look at one of my effective advertising projects to date: the production of the Institute of Natural Health (INH) commercial. This was no ordinary shoot, as it took place outdoors during an incredibly hot and humid day. The conditions were tough, but thanks to meticulous planning, every shot was captured to perfection. Capturing Attention