A behind-the-scenes look at the lighting, storyboarding, and AI-assisted finishing behind the final day of our holiday campaign shoot.

Christmas in September means winter coats in 95-degree weather, filming around real shoppers, and finding a way to make a Christmas tree glow at 6 p.m. Here’s a peek at our first shoot day.

What looks ordinary behind the scenes becomes intentional through the camera. See how framing, lighting and composition transformed the view during a Pace Properties shoot.

A childhood memory of a father humming “Silent Night,” six script rewrites, voiceover, music, and sound design helped turn one creative spark into a complete story.

Josh Lorenz wanted more than a polished sales video. See how JetCEO’s brand story rekindled relationships, created referrals, and energized future marketing.

The beginning of a video has one job: give people a reason to keep watching. Here is how the opening of a church welcome video was built around a question the audience could immediately connect with.

Sully's Story Why We Didn’t Lead With the New ER Features Most organizations start a video the same way: They list what they do. They highlight what’s new. They explain the features. And honestly, that instinct makes sense. One of our recent clients came to us with a clear idea for their annual gala video. They wanted to talk about the new Emergency Room features being built—upgrades, capabilities, equipment, space. All important. But we asked the question that changes everyt

We just delivered the 2025 Tarlton Annual Review, and I thought you might enjoy the “how it was made” angle.

The Metaphorical Race: American Cancer Society Project Overview: Have you ever faced a daunting challenge that seemed insurmountable, casting a shadow over your life for years? The American Cancer Society (ACS) gala introductory video delves into the theme of overcoming such monumental obstacles. Crafted to set the tone for the event and ignite anticipation among the guests, the video is a testament to the power of resilience and hope. Its impactful storytelling, drawn from

Madison County-BTS Project Overview: The Madison County Clerk, Linda Andreas, reached out to me to create a video to recruit more election judges in Madison County, IL. I was excited about this opportunity to support the community and contribute to the democratic process.   Challenges: There's been a decline in election judge volunteers, which poses a challenge for the county as it tries to keep up with the growing number of voters. More volunteers are needed to set up, mon

A TV Commercial for the Institute of Natural Health in St. Louis, MO INH (Extended Cut) I’m thrilled to share with you a behind-the-scenes look at one of my effective advertising projects to date: the production of the Institute of Natural Health (INH) commercial. This was no ordinary shoot, as it took place outdoors during an incredibly hot and humid day. The conditions were tough, but thanks to meticulous planning, every shot was captured to perfection. Capturing Attention

Get an exclusive sneak peek into the making of an enchanting Christmas music video. Dive behind the scenes and experience the magic firsthand.

What goes into a narrative video shoot? 24 Frames takes you behind the scenes of a recent shoot for a St. Louis nonprofit organization for a

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